2011 -2014
The Rake
International men’s fashion and heritage tailoring, crafted into a Middle East edition through high-level design and production at Pinpoint Media Group.
Editorial Design
Magazine
Know More
A global men’s fashion magazine ranked in the world’s top five, where I led layout adaptation, editorial design, ad placements, and full print execution for the Middle East edition from 2011 to 2013.
Inside Editorial Process
From 2011 to 2013, I worked as Creative Designer on The Rake Magazine at Pinpoint Media Group, part of a four-person team led by Creative Director Karl Ibrahim. We produced the Middle East edition under Editor-in-Chief Jola Chudy and Sub Editor Caroline Garnar. Half the content came from Singapore, the rest was created in Dubai. I handled layout in InDesign, retouching in Photoshop, and illustration in Illustrator. Ad files from Richard Agyemang were checked for resolution, bleed, and format, then placed into final layouts. I managed the print process, from proof review to final approval. Each issue had a 15,000–20,000 copy run, distributed in first-class lounges, five-star hotels, and premium retail spaces.
Visual Execution
Visual Execution
The Rake’s aesthetic was elegant, sharp, and rooted in classic men’s style. My role was to maintain that identity across layouts while adapting the global format for a Middle Eastern audience. Some pages were used from international masters, but many were built from scratch to feature interviews, grooming, and tailored fashion editorials.
Each layout had to feel deliberate and timeless, carefully balanced across typography, white space, and brand imagery. I handled even the smallest refinements to keep every spread aligned with The Rake’s signature style.
Creative Workflow
Creative Workflow
I used Adobe InDesign for layout, Photoshop for imagery, and Illustrator for illustrations. I managed and placed luxury ads from brands like Rolex, Omega, IWC, Hugo Boss, Ulysse Nardin, Paul & Shark, Panerai, Cadillac, Tumi, Prada, Glashütte Original, Harry Winston, Rolls-Royce, Brioni, Patek Philippe, Ralph Lauren, Jumeirah Zabeel Saray, CORUM, Lanvin Paris, Acqua di Parma, Chopard, Bell & Ross, Roger Dubuis, Ermenegildo Zegna, GRAHAM Watches, Hackett London, and more—reviewing every file for resolution, bleed, and placement accuracy.
After preparing print-ready files, I reviewed the hard proof for paper quality, image sharpness, and alignment, followed by a soft proof check. Only after both passed did I approve final production. With 10,000 copies and an exclusive distribution list, every page had to reflect luxury and precision.
On-Ground Presence
On-Ground Presence
As part of my work on The Rake, I attended key brand events, including our one-year anniversary at the Capital Club in DIFC. It was an evening of rakish elegance, hosted for our partners and supporters. Ferrari and Ralph Lauren Watches added glamour, as guests celebrated The Rake’s regional impact in a sophisticated setting.
Being present at such events gave me insight into how the magazine extended beyond pages, into lifestyle, luxury, and a real sense of community.
More Works
©2024
More Works
©2024
FAQ
FAQ
01
What is your design experience?
02
What design disciplines do you specialize in?
03
How do you approach design challenges?
04
Do you use AI tools in your design process?
05
What tools do you master?
06
How do you stay innovative in design?
07
Why should clients choose you?
08
How can we get started?
01
What is your design experience?
02
What design disciplines do you specialize in?
03
How do you approach design challenges?
04
Do you use AI tools in your design process?
05
What tools do you master?
06
How do you stay innovative in design?
07
Why should clients choose you?
08
How can we get started?
2011 -2014
The Rake
International men’s fashion and heritage tailoring, crafted into a Middle East edition through high-level design and production at Pinpoint Media Group.
Editorial Design
Magazine
Know More
A global men’s fashion magazine ranked in the world’s top five, where I led layout adaptation, editorial design, ad placements, and full print execution for the Middle East edition from 2011 to 2013.
Inside Editorial Process
From 2011 to 2013, I worked as Creative Designer on The Rake Magazine at Pinpoint Media Group, part of a four-person team led by Creative Director Karl Ibrahim. We produced the Middle East edition under Editor-in-Chief Jola Chudy and Sub Editor Caroline Garnar. Half the content came from Singapore, the rest was created in Dubai. I handled layout in InDesign, retouching in Photoshop, and illustration in Illustrator. Ad files from Richard Agyemang were checked for resolution, bleed, and format, then placed into final layouts. I managed the print process, from proof review to final approval. Each issue had a 15,000–20,000 copy run, distributed in first-class lounges, five-star hotels, and premium retail spaces.
Visual Execution
The Rake’s aesthetic was elegant, sharp, and rooted in classic men’s style. My role was to maintain that identity across layouts while adapting the global format for a Middle Eastern audience. Some pages were used from international masters, but many were built from scratch to feature interviews, grooming, and tailored fashion editorials.
Each layout had to feel deliberate and timeless, carefully balanced across typography, white space, and brand imagery. I handled even the smallest refinements to keep every spread aligned with The Rake’s signature style.
Creative Workflow
I used Adobe InDesign for layout, Photoshop for imagery, and Illustrator for illustrations. I managed and placed luxury ads from brands like Rolex, Omega, IWC, Hugo Boss, Ulysse Nardin, Paul & Shark, Panerai, Cadillac, Tumi, Prada, Glashütte Original, Harry Winston, Rolls-Royce, Brioni, Patek Philippe, Ralph Lauren, Jumeirah Zabeel Saray, CORUM, Lanvin Paris, Acqua di Parma, Chopard, Bell & Ross, Roger Dubuis, Ermenegildo Zegna, GRAHAM Watches, Hackett London, and more—reviewing every file for resolution, bleed, and placement accuracy.
After preparing print-ready files, I reviewed the hard proof for paper quality, image sharpness, and alignment, followed by a soft proof check. Only after both passed did I approve final production. With 10,000 copies and an exclusive distribution list, every page had to reflect luxury and precision.
On-Ground Presence
As part of my work on The Rake, I attended key brand events, including our one-year anniversary at the Capital Club in DIFC. It was an evening of rakish elegance, hosted for our partners and supporters. Ferrari and Ralph Lauren Watches added glamour, as guests celebrated The Rake’s regional impact in a sophisticated setting.
Being present at such events gave me insight into how the magazine extended beyond pages, into lifestyle, luxury, and a real sense of community.
More Works
©2024
FAQ
01
What is your design experience?
02
What design disciplines do you specialize in?
03
How do you approach design challenges?
04
Do you use AI tools in your design process?
05
What tools do you master?
06
How do you stay innovative in design?
07
Why should clients choose you?
08
How can we get started?
2011 -2014
The Rake
International men’s fashion and heritage tailoring, crafted into a Middle East edition through high-level design and production at Pinpoint Media Group.
Editorial Design
Magazine
Know More
A global men’s fashion magazine ranked in the world’s top five, where I led layout adaptation, editorial design, ad placements, and full print execution for the Middle East edition from 2011 to 2013.
Inside Editorial Process
From 2011 to 2013, I worked as Creative Designer on The Rake Magazine at Pinpoint Media Group, part of a four-person team led by Creative Director Karl Ibrahim. We produced the Middle East edition under Editor-in-Chief Jola Chudy and Sub Editor Caroline Garnar. Half the content came from Singapore, the rest was created in Dubai. I handled layout in InDesign, retouching in Photoshop, and illustration in Illustrator. Ad files from Richard Agyemang were checked for resolution, bleed, and format, then placed into final layouts. I managed the print process, from proof review to final approval. Each issue had a 15,000–20,000 copy run, distributed in first-class lounges, five-star hotels, and premium retail spaces.
Visual Execution
The Rake’s aesthetic was elegant, sharp, and rooted in classic men’s style. My role was to maintain that identity across layouts while adapting the global format for a Middle Eastern audience. Some pages were used from international masters, but many were built from scratch to feature interviews, grooming, and tailored fashion editorials.
Each layout had to feel deliberate and timeless, carefully balanced across typography, white space, and brand imagery. I handled even the smallest refinements to keep every spread aligned with The Rake’s signature style.
Creative Workflow
I used Adobe InDesign for layout, Photoshop for imagery, and Illustrator for illustrations. I managed and placed luxury ads from brands like Rolex, Omega, IWC, Hugo Boss, Ulysse Nardin, Paul & Shark, Panerai, Cadillac, Tumi, Prada, Glashütte Original, Harry Winston, Rolls-Royce, Brioni, Patek Philippe, Ralph Lauren, Jumeirah Zabeel Saray, CORUM, Lanvin Paris, Acqua di Parma, Chopard, Bell & Ross, Roger Dubuis, Ermenegildo Zegna, GRAHAM Watches, Hackett London, and more—reviewing every file for resolution, bleed, and placement accuracy.
After preparing print-ready files, I reviewed the hard proof for paper quality, image sharpness, and alignment, followed by a soft proof check. Only after both passed did I approve final production. With 10,000 copies and an exclusive distribution list, every page had to reflect luxury and precision.
On-Ground Presence
As part of my work on The Rake, I attended key brand events, including our one-year anniversary at the Capital Club in DIFC. It was an evening of rakish elegance, hosted for our partners and supporters. Ferrari and Ralph Lauren Watches added glamour, as guests celebrated The Rake’s regional impact in a sophisticated setting.
Being present at such events gave me insight into how the magazine extended beyond pages, into lifestyle, luxury, and a real sense of community.
More Works
©2024
FAQ
What is your design experience?
What design disciplines do you specialize in?
How do you approach design challenges?
Do you use AI tools in your design process?
What tools do you master?
How do you stay innovative in design?
Why should clients choose you?
How can we get started?