2023
Roam Hotel
Elevating hospitality experiences through a refined visual identity, elegant typefaces, and mockups crafted for timeless sophistication.
Branding
Identity
Know More
This visual system captures the understated luxury of ROAM Hotels, covering everything from logotypes and typography to 3D imagery and presentation finesse.
Building The Identity
I designed the full visual identity of ROAM Hotels, developing both primary and secondary English and Arabic logos, a stamp system, exclusion zones, and guidelines to maintain spatial harmony across digital and print. The refined logo design evokes modern luxury while allowing flexibility in layout and application.
Crafting Visual Depth
Crafting Visual Depth
The color story blends warmth with elegance: five core shades guiding every brand touchpoint across space and screen.
I curated a palette of Brown, Orange, Grey, Black, and White, each selected to project a sophisticated, ambient tone. These colors were strictly codified to ensure consistency across signage, menus, and environments. From menus to stationery, every piece followed the palette's balance of contrast and calm.
Typography & Motifs
Typography & Motifs
Modern serif meets Swiss precision; ROAM’s font system unites character with clarity for all text hierarchies.
I paired the Askan serif with Suisse Int’l Grotesk to create an elegant yet functional system. Motif patterns and exclusion rules were built for design integrity. These typefaces guided headlines, menus, signage, and body copy, unifying every brand application with discipline and taste.
Presentation & Prototypes
Presentation & Prototypes
I combined tools and teams to turn strategy into style: mockups, 3D renders, and website concepts brought the vision to life.
Using Illustrator for logos, Photoshop for mockups, and InDesign for the pitch layout, I led all brand visuals. I also created website visuals in Figma. To visualize architecture, I collaborated with a 3D artist, directing every detail after first using MidJourney as visual inspiration. The end result felt polished, real, and client-ready.
More Works
©2024
More Works
©2024
FAQ
FAQ
01
What is your design experience?
02
What design disciplines do you specialize in?
03
How do you approach design challenges?
04
Do you use AI tools in your design process?
05
What tools do you master?
06
How do you stay innovative in design?
07
Why should clients choose you?
08
How can we get started?
01
What is your design experience?
02
What design disciplines do you specialize in?
03
How do you approach design challenges?
04
Do you use AI tools in your design process?
05
What tools do you master?
06
How do you stay innovative in design?
07
Why should clients choose you?
08
How can we get started?
2023
Roam Hotel
Elevating hospitality experiences through a refined visual identity, elegant typefaces, and mockups crafted for timeless sophistication.
Branding
Identity
Know More
This visual system captures the understated luxury of ROAM Hotels, covering everything from logotypes and typography to 3D imagery and presentation finesse.
Building The Identity
I designed the full visual identity of ROAM Hotels, developing both primary and secondary English and Arabic logos, a stamp system, exclusion zones, and guidelines to maintain spatial harmony across digital and print. The refined logo design evokes modern luxury while allowing flexibility in layout and application.
Crafting Visual Depth
The color story blends warmth with elegance: five core shades guiding every brand touchpoint across space and screen.
I curated a palette of Brown, Orange, Grey, Black, and White, each selected to project a sophisticated, ambient tone. These colors were strictly codified to ensure consistency across signage, menus, and environments. From menus to stationery, every piece followed the palette's balance of contrast and calm.
Typography & Motifs
Modern serif meets Swiss precision; ROAM’s font system unites character with clarity for all text hierarchies.
I paired the Askan serif with Suisse Int’l Grotesk to create an elegant yet functional system. Motif patterns and exclusion rules were built for design integrity. These typefaces guided headlines, menus, signage, and body copy, unifying every brand application with discipline and taste.
Presentation & Prototypes
I combined tools and teams to turn strategy into style: mockups, 3D renders, and website concepts brought the vision to life.
Using Illustrator for logos, Photoshop for mockups, and InDesign for the pitch layout, I led all brand visuals. I also created website visuals in Figma. To visualize architecture, I collaborated with a 3D artist, directing every detail after first using MidJourney as visual inspiration. The end result felt polished, real, and client-ready.
More Works
©2024
FAQ
01
What is your design experience?
02
What design disciplines do you specialize in?
03
How do you approach design challenges?
04
Do you use AI tools in your design process?
05
What tools do you master?
06
How do you stay innovative in design?
07
Why should clients choose you?
08
How can we get started?
2023
Roam Hotel
Elevating hospitality experiences through a refined visual identity, elegant typefaces, and mockups crafted for timeless sophistication.
Branding
Identity
Know More
This visual system captures the understated luxury of ROAM Hotels, covering everything from logotypes and typography to 3D imagery and presentation finesse.
Building The Identity
I designed the full visual identity of ROAM Hotels, developing both primary and secondary English and Arabic logos, a stamp system, exclusion zones, and guidelines to maintain spatial harmony across digital and print. The refined logo design evokes modern luxury while allowing flexibility in layout and application.
Crafting Visual Depth
The color story blends warmth with elegance: five core shades guiding every brand touchpoint across space and screen.
I curated a palette of Brown, Orange, Grey, Black, and White, each selected to project a sophisticated, ambient tone. These colors were strictly codified to ensure consistency across signage, menus, and environments. From menus to stationery, every piece followed the palette's balance of contrast and calm.
Typography & Motifs
Modern serif meets Swiss precision; ROAM’s font system unites character with clarity for all text hierarchies.
I paired the Askan serif with Suisse Int’l Grotesk to create an elegant yet functional system. Motif patterns and exclusion rules were built for design integrity. These typefaces guided headlines, menus, signage, and body copy, unifying every brand application with discipline and taste.
Presentation & Prototypes
I combined tools and teams to turn strategy into style: mockups, 3D renders, and website concepts brought the vision to life.
Using Illustrator for logos, Photoshop for mockups, and InDesign for the pitch layout, I led all brand visuals. I also created website visuals in Figma. To visualize architecture, I collaborated with a 3D artist, directing every detail after first using MidJourney as visual inspiration. The end result felt polished, real, and client-ready.
More Works
©2024
FAQ
What is your design experience?
What design disciplines do you specialize in?
How do you approach design challenges?
Do you use AI tools in your design process?
What tools do you master?
How do you stay innovative in design?
Why should clients choose you?
How can we get started?