2022
Meal Box
From packaging to posters, I created the entire Spinneys Meal Box identity to make healthy eating feel simple, smart, and visual.
Digital
Packaging
Know More
Crafted using InDesign, Photoshop, and Figma, this pitch brought clarity to food styling, layout, packaging, and digital rollout strategy.
Inside Brand Strategy
I designed the Spinneys Meal Box concept around simplicity, freshness, and healthy choice. Key phrases like “Eat Well, Live Well”, “Ingredients Inside the Box”, and “Pre-Portioned Meals” guided the visual direction. Variants included Meal Box for One, Two, and themed boxes like Keto, Vegan, and Protein.
Packaging & Variants
Packaging & Variants
Multiple packaging types addressed diverse dietary needs with clear, visual meal plates and category-specific color accents.
I created packaging mockups for each box type: breakfast, lunch, and dinner. Key hero visuals included Master Chef Plate, Chef Plate, and Sous Chef Plate layouts. Ingredient visuals were carefully retouched in Photoshop, then formatted for wrap-around labels and POS material using InDesign.
Options & Features
Options & Features
I built a 3-tier system: the Instore Exclusive Box, Bespoke Box, and Cook It Yourself Box, each with its own value proposition.
The design system defined how each meal option was positioned. From pre-prepared boxes available in-store to fully customizable kits delivered via subscription, every concept was made clear through iconography, checklists, and packaging logic, ready for marketing and rollout.
Digital & Social Visuals
Digital & Social Visuals
I developed website UI steps and social mockups showing how users could browse, select, and build their own meal box online.
All website and social media visuals were designed in Figma. I created clean, guided UI flows showing how customers select ingredients and meal types step-by-step. These were paired with campaign-ready visuals for in-store posters, digital ads, and social media, ensuring consistency across platforms.
More Works
©2024
More Works
©2024
FAQ
FAQ
01
What is your design experience?
02
What design disciplines do you specialize in?
03
How do you approach design challenges?
04
Do you use AI tools in your design process?
05
What tools do you master?
06
How do you stay innovative in design?
07
Why should clients choose you?
08
How can we get started?
01
What is your design experience?
02
What design disciplines do you specialize in?
03
How do you approach design challenges?
04
Do you use AI tools in your design process?
05
What tools do you master?
06
How do you stay innovative in design?
07
Why should clients choose you?
08
How can we get started?
2022
Meal Box
From packaging to posters, I created the entire Spinneys Meal Box identity to make healthy eating feel simple, smart, and visual.
Digital
Packaging
Know More
Crafted using InDesign, Photoshop, and Figma, this pitch brought clarity to food styling, layout, packaging, and digital rollout strategy.
Inside Brand Strategy
I designed the Spinneys Meal Box concept around simplicity, freshness, and healthy choice. Key phrases like “Eat Well, Live Well”, “Ingredients Inside the Box”, and “Pre-Portioned Meals” guided the visual direction. Variants included Meal Box for One, Two, and themed boxes like Keto, Vegan, and Protein.
Packaging & Variants
Multiple packaging types addressed diverse dietary needs with clear, visual meal plates and category-specific color accents.
I created packaging mockups for each box type: breakfast, lunch, and dinner. Key hero visuals included Master Chef Plate, Chef Plate, and Sous Chef Plate layouts. Ingredient visuals were carefully retouched in Photoshop, then formatted for wrap-around labels and POS material using InDesign.
Options & Features
I built a 3-tier system: the Instore Exclusive Box, Bespoke Box, and Cook It Yourself Box, each with its own value proposition.
The design system defined how each meal option was positioned. From pre-prepared boxes available in-store to fully customizable kits delivered via subscription, every concept was made clear through iconography, checklists, and packaging logic, ready for marketing and rollout.
Digital & Social Visuals
I developed website UI steps and social mockups showing how users could browse, select, and build their own meal box online.
All website and social media visuals were designed in Figma. I created clean, guided UI flows showing how customers select ingredients and meal types step-by-step. These were paired with campaign-ready visuals for in-store posters, digital ads, and social media, ensuring consistency across platforms.
More Works
©2024
FAQ
01
What is your design experience?
02
What design disciplines do you specialize in?
03
How do you approach design challenges?
04
Do you use AI tools in your design process?
05
What tools do you master?
06
How do you stay innovative in design?
07
Why should clients choose you?
08
How can we get started?
2022
Meal Box
From packaging to posters, I created the entire Spinneys Meal Box identity to make healthy eating feel simple, smart, and visual.
Digital
Packaging
Know More
Crafted using InDesign, Photoshop, and Figma, this pitch brought clarity to food styling, layout, packaging, and digital rollout strategy.
Inside Brand Strategy
I designed the Spinneys Meal Box concept around simplicity, freshness, and healthy choice. Key phrases like “Eat Well, Live Well”, “Ingredients Inside the Box”, and “Pre-Portioned Meals” guided the visual direction. Variants included Meal Box for One, Two, and themed boxes like Keto, Vegan, and Protein.
Packaging & Variants
Multiple packaging types addressed diverse dietary needs with clear, visual meal plates and category-specific color accents.
I created packaging mockups for each box type: breakfast, lunch, and dinner. Key hero visuals included Master Chef Plate, Chef Plate, and Sous Chef Plate layouts. Ingredient visuals were carefully retouched in Photoshop, then formatted for wrap-around labels and POS material using InDesign.
Options & Features
I built a 3-tier system: the Instore Exclusive Box, Bespoke Box, and Cook It Yourself Box, each with its own value proposition.
The design system defined how each meal option was positioned. From pre-prepared boxes available in-store to fully customizable kits delivered via subscription, every concept was made clear through iconography, checklists, and packaging logic, ready for marketing and rollout.
Digital & Social Visuals
I developed website UI steps and social mockups showing how users could browse, select, and build their own meal box online.
All website and social media visuals were designed in Figma. I created clean, guided UI flows showing how customers select ingredients and meal types step-by-step. These were paired with campaign-ready visuals for in-store posters, digital ads, and social media, ensuring consistency across platforms.
More Works
©2024
FAQ
What is your design experience?
What design disciplines do you specialize in?
How do you approach design challenges?
Do you use AI tools in your design process?
What tools do you master?
How do you stay innovative in design?
Why should clients choose you?
How can we get started?