2021
CoreFit
This complete visual guideline was built to protect and scale the CoreFit identity across all platforms, partners, and real-world applications.
Branding
Identity
Know More
I created a full brand guidelines document in InDesign, detailing everything from wordmark usage and logo rules to layout, icons, and social visuals.
Guided Identity System
The CoreFit brand system was designed with precision and scalability in mind. I defined clear usage for the wordmark, brandmark, lock-up distances, and exclusion zones. Every decision was documented, from minimum sizes to placement logic, ensuring the brand always looks confident, no matter who's handling it.
Layout & Typography
Layout & Typography
Clean, consistent layout principles and carefully selected typefaces define the CoreFit voice both digitally and in print.
Typography for CoreFit includes Sharp Sans for bold brand statements and Suisse Int'l for digital UI. I established type hierarchies, spacing rules, and section titles. Layouts were created in Adobe InDesign, with support graphics built in Illustrator. I also used Keynote for animated walkthroughs when needed.
Tools & Execution
Tools & Execution
Built with Adobe XD, Figma, InDesign, and Photoshop, this delivers sharp visual control across all brand touchpoints.
Figma was used for UI, Adobe XD for early explorations, Photoshop for image preparation, and Illustrator for logos and icons. The complete guideline layout was done in InDesign, designed for export as a clean PDF. I also designed social assets and mobile app icons using this system.
Color, Imagery, & Social
Color, Imagery, & Social
I defined a flexible palette and visual approach that scales from fitness posters to digital campaigns and mobile icons.
CoreFit's palette includes a dominant pink supported by blue, green, greys, black, and white, plus gradients for backgrounds. I curated photography from Shutterstock, Unsplash, and Pexels, later experimenting with AI-generated visuals for future-forward brand expansion. All content follows clear do's and don'ts to ensure brand discipline.
More Works
©2024
More Works
©2024
FAQ
FAQ
01
What is your design experience?
02
What design disciplines do you specialize in?
03
How do you approach design challenges?
04
Do you use AI tools in your design process?
05
What tools do you master?
06
How do you stay innovative in design?
07
Why should clients choose you?
08
How can we get started?
01
What is your design experience?
02
What design disciplines do you specialize in?
03
How do you approach design challenges?
04
Do you use AI tools in your design process?
05
What tools do you master?
06
How do you stay innovative in design?
07
Why should clients choose you?
08
How can we get started?
2021
CoreFit
This complete visual guideline was built to protect and scale the CoreFit identity across all platforms, partners, and real-world applications.
Branding
Identity
Know More
I created a full brand guidelines document in InDesign, detailing everything from wordmark usage and logo rules to layout, icons, and social visuals.
Guided Identity System
The CoreFit brand system was designed with precision and scalability in mind. I defined clear usage for the wordmark, brandmark, lock-up distances, and exclusion zones. Every decision was documented, from minimum sizes to placement logic, ensuring the brand always looks confident, no matter who's handling it.
Layout & Typography
Clean, consistent layout principles and carefully selected typefaces define the CoreFit voice both digitally and in print.
Typography for CoreFit includes Sharp Sans for bold brand statements and Suisse Int'l for digital UI. I established type hierarchies, spacing rules, and section titles. Layouts were created in Adobe InDesign, with support graphics built in Illustrator. I also used Keynote for animated walkthroughs when needed.
Tools & Execution
Built with Adobe XD, Figma, InDesign, and Photoshop, this delivers sharp visual control across all brand touchpoints.
Figma was used for UI, Adobe XD for early explorations, Photoshop for image preparation, and Illustrator for logos and icons. The complete guideline layout was done in InDesign, designed for export as a clean PDF. I also designed social assets and mobile app icons using this system.
Color, Imagery, & Social
I defined a flexible palette and visual approach that scales from fitness posters to digital campaigns and mobile icons.
CoreFit's palette includes a dominant pink supported by blue, green, greys, black, and white, plus gradients for backgrounds. I curated photography from Shutterstock, Unsplash, and Pexels, later experimenting with AI-generated visuals for future-forward brand expansion. All content follows clear do's and don'ts to ensure brand discipline.
More Works
©2024
FAQ
01
What is your design experience?
02
What design disciplines do you specialize in?
03
How do you approach design challenges?
04
Do you use AI tools in your design process?
05
What tools do you master?
06
How do you stay innovative in design?
07
Why should clients choose you?
08
How can we get started?
2021
CoreFit
This complete visual guideline was built to protect and scale the CoreFit identity across all platforms, partners, and real-world applications.
Branding
Identity
Know More
I created a full brand guidelines document in InDesign, detailing everything from wordmark usage and logo rules to layout, icons, and social visuals.
Guided Identity System
The CoreFit brand system was designed with precision and scalability in mind. I defined clear usage for the wordmark, brandmark, lock-up distances, and exclusion zones. Every decision was documented, from minimum sizes to placement logic, ensuring the brand always looks confident, no matter who's handling it.
Layout & Typography
Clean, consistent layout principles and carefully selected typefaces define the CoreFit voice both digitally and in print.
Typography for CoreFit includes Sharp Sans for bold brand statements and Suisse Int'l for digital UI. I established type hierarchies, spacing rules, and section titles. Layouts were created in Adobe InDesign, with support graphics built in Illustrator. I also used Keynote for animated walkthroughs when needed.
Tools & Execution
Built with Adobe XD, Figma, InDesign, and Photoshop, this delivers sharp visual control across all brand touchpoints.
Figma was used for UI, Adobe XD for early explorations, Photoshop for image preparation, and Illustrator for logos and icons. The complete guideline layout was done in InDesign, designed for export as a clean PDF. I also designed social assets and mobile app icons using this system.
Color, Imagery, & Social
I defined a flexible palette and visual approach that scales from fitness posters to digital campaigns and mobile icons.
CoreFit's palette includes a dominant pink supported by blue, green, greys, black, and white, plus gradients for backgrounds. I curated photography from Shutterstock, Unsplash, and Pexels, later experimenting with AI-generated visuals for future-forward brand expansion. All content follows clear do's and don'ts to ensure brand discipline.
More Works
©2024
FAQ
What is your design experience?
What design disciplines do you specialize in?
How do you approach design challenges?
Do you use AI tools in your design process?
What tools do you master?
How do you stay innovative in design?
Why should clients choose you?
How can we get started?