2017 -2025
Social Media
Multi-brand creative systems for scroll-stopping visuals, stories, reels across industries, platforms, timelines, audiences, product types, storytelling formats.
Brand Guideline
Fintech
Know More
From fintech to food retail, I designed social media content for over 20 brands under PPMG and Digital & Code, including in-house and client campaigns. My work spanned post designs, Instagram reels, branded grids, and story formats, each crafted for clarity and brand impact. Every piece was strategy-led and visually deliberate.
Multi-Brand Design System
I designed content for a wide spectrum of brands including Bind, AIM, BCH:CLB, Choithram, EDGAR, Hoosh, Glu, Vaya, Project bYouty, Precision Football, Coterie, Spinneys, Bella, Altitudes, Citrus, Good Taste, KMMRCE, Locale, Safe X Pay, and more. Each post or reel followed a distinct design language based on the brand's identity, target audience, and product positioning, ensuring both consistency and individuality in feed presence.
Design & Production Workflow
Design & Production Workflow
Crafted in Adobe XD (earlier) and Figma (current), optimized for speed, collaboration, version control, mobile-first framing, creative testing, and handoff-ready exports.
I initially used Adobe XD for post layouts and reel mockups, then fully transitioned to Figma for its collaborative, real-time workflow. Each asset (carousel, single post, reel) was designed with mobile-first logic and tested for visual rhythm, copy readability, and brand color balance. Iconography, typography, and grid guides were custom-built per brand using vector and style components.
Motion, Story, and Reels
Motion, Story, and Reels
Quick-loop storytelling achieved through animated design, seamless transitions, compelling rhythm, thumb-stopping scenes, and emotion-driven layouts for maximum brand retention.
For reel content, I designed storyboard-ready layouts for animation teams and in-house editors. These included swipe-style transitions, text overlays, motion iconography, and branded entry/exit frames. Design decisions factored in user scroll behavior, attention span, and algorithm triggers, ensuring each reel was not just attractive, but watchable and shareable.
Strategic Role of Social Content
Strategic Role of Social Content
Always-on brand engagement driven by consistent, purposeful visuals, tailored to platform trends, performance KPIs, seasonal triggers, and content sprints.
Social media design is the most immediate extension of a brand's voice. Across every brand, I ensured each visual post aligned with campaign goals, seasonal moments, or product launches. These assets helped define brand recall, supported performance marketing, and built emotional connection with the audience—one scroll at a time.
More Works
©2004 - 2025
More Works
©2004 - 2025
FAQ
FAQ
01
What is your design experience?
02
What design disciplines do you specialize in?
03
How do you approach design challenges?
04
Do you use AI tools in your design process?
05
What tools do you master?
06
How do you stay innovative in design?
07
Why should clients choose you?
08
How can we get started?
01
What is your design experience?
02
What design disciplines do you specialize in?
03
How do you approach design challenges?
04
Do you use AI tools in your design process?
05
What tools do you master?
06
How do you stay innovative in design?
07
Why should clients choose you?
08
How can we get started?
2017 -2025
Social Media
Multi-brand creative systems for scroll-stopping visuals, stories, reels across industries, platforms, timelines, audiences, product types, storytelling formats.
Brand Guideline
Fintech
Know More
From fintech to food retail, I designed social media content for over 20 brands under PPMG and Digital & Code, including in-house and client campaigns. My work spanned post designs, Instagram reels, branded grids, and story formats, each crafted for clarity and brand impact. Every piece was strategy-led and visually deliberate.
Multi-Brand Design System
I designed content for a wide spectrum of brands including Bind, AIM, BCH:CLB, Choithram, EDGAR, Hoosh, Glu, Vaya, Project bYouty, Precision Football, Coterie, Spinneys, Bella, Altitudes, Citrus, Good Taste, KMMRCE, Locale, Safe X Pay, and more. Each post or reel followed a distinct design language based on the brand's identity, target audience, and product positioning, ensuring both consistency and individuality in feed presence.
Design & Production Workflow
Crafted in Adobe XD (earlier) and Figma (current), optimized for speed, collaboration, version control, mobile-first framing, creative testing, and handoff-ready exports.
I initially used Adobe XD for post layouts and reel mockups, then fully transitioned to Figma for its collaborative, real-time workflow. Each asset (carousel, single post, reel) was designed with mobile-first logic and tested for visual rhythm, copy readability, and brand color balance. Iconography, typography, and grid guides were custom-built per brand using vector and style components.
Motion, Story, and Reels
Quick-loop storytelling achieved through animated design, seamless transitions, compelling rhythm, thumb-stopping scenes, and emotion-driven layouts for maximum brand retention.
For reel content, I designed storyboard-ready layouts for animation teams and in-house editors. These included swipe-style transitions, text overlays, motion iconography, and branded entry/exit frames. Design decisions factored in user scroll behavior, attention span, and algorithm triggers, ensuring each reel was not just attractive, but watchable and shareable.
Strategic Role of Social Content
Always-on brand engagement driven by consistent, purposeful visuals, tailored to platform trends, performance KPIs, seasonal triggers, and content sprints.
Social media design is the most immediate extension of a brand's voice. Across every brand, I ensured each visual post aligned with campaign goals, seasonal moments, or product launches. These assets helped define brand recall, supported performance marketing, and built emotional connection with the audience—one scroll at a time.
More Works
©2004 - 2025
FAQ
01
What is your design experience?
02
What design disciplines do you specialize in?
03
How do you approach design challenges?
04
Do you use AI tools in your design process?
05
What tools do you master?
06
How do you stay innovative in design?
07
Why should clients choose you?
08
How can we get started?
2017 -2025
Social Media
Multi-brand creative systems for scroll-stopping visuals, stories, reels across industries, platforms, timelines, audiences, product types, storytelling formats.
Brand Guideline
Fintech
Know More
From fintech to food retail, I designed social media content for over 20 brands under PPMG and Digital & Code, including in-house and client campaigns. My work spanned post designs, Instagram reels, branded grids, and story formats, each crafted for clarity and brand impact. Every piece was strategy-led and visually deliberate.
Multi-Brand Design System
I designed content for a wide spectrum of brands including Bind, AIM, BCH:CLB, Choithram, EDGAR, Hoosh, Glu, Vaya, Project bYouty, Precision Football, Coterie, Spinneys, Bella, Altitudes, Citrus, Good Taste, KMMRCE, Locale, Safe X Pay, and more. Each post or reel followed a distinct design language based on the brand's identity, target audience, and product positioning, ensuring both consistency and individuality in feed presence.
Design & Production Workflow
Crafted in Adobe XD (earlier) and Figma (current), optimized for speed, collaboration, version control, mobile-first framing, creative testing, and handoff-ready exports.
I initially used Adobe XD for post layouts and reel mockups, then fully transitioned to Figma for its collaborative, real-time workflow. Each asset (carousel, single post, reel) was designed with mobile-first logic and tested for visual rhythm, copy readability, and brand color balance. Iconography, typography, and grid guides were custom-built per brand using vector and style components.
Motion, Story, and Reels
Quick-loop storytelling achieved through animated design, seamless transitions, compelling rhythm, thumb-stopping scenes, and emotion-driven layouts for maximum brand retention.
For reel content, I designed storyboard-ready layouts for animation teams and in-house editors. These included swipe-style transitions, text overlays, motion iconography, and branded entry/exit frames. Design decisions factored in user scroll behavior, attention span, and algorithm triggers, ensuring each reel was not just attractive, but watchable and shareable.
Strategic Role of Social Content
Always-on brand engagement driven by consistent, purposeful visuals, tailored to platform trends, performance KPIs, seasonal triggers, and content sprints.
Social media design is the most immediate extension of a brand's voice. Across every brand, I ensured each visual post aligned with campaign goals, seasonal moments, or product launches. These assets helped define brand recall, supported performance marketing, and built emotional connection with the audience—one scroll at a time.
More Works
©2004 - 2025
FAQ
What is your design experience?
What design disciplines do you specialize in?
How do you approach design challenges?
Do you use AI tools in your design process?
What tools do you master?
How do you stay innovative in design?
Why should clients choose you?
How can we get started?